So, How Is It Going?? The Final Factor

Factor 7: What’s your website again?

Maybe you have found your way to us because you are looking to improve your brand communications. If you have made your way here and your offering lacks an online presence (blog, website, etsy, etc) well. . . . . what’s the hold up??

2010 statistics from the U.S. Department of Commerce indicate that 77% of our fellow Americans use the internet.  During this year E-commerce sales averaged 165.4 Billion.  Two years later, we should speculate with confidence (smart phones, I Phone Apps, I Pad’s, on and on) that both of these figures have risin dramatically.

If you are without online communications, you only exist one dimensionally.  With this we mean that your potential is limited. If there were a ten commandments of SME business operations, we suggest that “ Thou must have a well-designed and professional website” would be inscribed in the top five.   

Your online communications can help mediate the potential affects the previous 6 factors have on your operations and success. If you are without e-presence most likely your competition has online communications (have you researched your market??) Therefore, you are loosing brand presence and or business to them. We don’t want that for you!! Votre Mot is here to empower you, your offering, and create messaging and content that connects you with your audience.

Let Us Write Your Success!! The Brand Doctor is Taking Calls!!

A great way to get started on your online communications or professional content is to make an appointment with us for a Votre Mot Brand Check Up. Don’t worry it is pain free and the results only hold opportunity for growth – that starts with you!    

 

2011-2012 by Votre Mot Professional Communications. All right reserved. No part of this document, blog, and corresponding communications may be reproduced or transmitted in any form or by any means electronic, mechanical, photocopying, recording, or otherwise, without prior written permission of Votre Mot Professional Communications. Any redistribution or reproduction of part or all of the contents in any form is prohibited by the following: see U.S. Copyright Office. Infringement will be pursued and is punishable within a United States court of law.

So, How Is It Going? Location & Planning

Factor 5: Location, Location, Location?

Yet another item that can make or break your success. Location can be so important that a businesses with a lower quality offering may find more success nestled in a great spot (to be determined by offering and customer base, of course), while the entity with premier products and services misses out on the rewards and the opportunity to grow and succeed.

Just because a place may be “available for lease” doesn’t make it an automatic . . . GO!. That prime property or premier location may be just grand but – will it work for you and yours?? It must also be addressed that the issue of location no longer includes United States postal service recognized real estate.

Tell us about your E-Local? What is your market positioning (have you positioned your offering?) and what is your E-Presence?? While we explore this issue in greater detail for our final and number 7 reasons businesses often face failure, this is a significant realization.

At Votre Mot we know your location online may in many ways hold greater significance than your physical location. After all, so many lucrative establishments have found their best location to be .com, .org, and .biz U.S.A.!!!   

Factor 6: Don’t expand without a Plan

Although we touched on the issue of expansion in our first factor Bigger Than Reality Can See, we acknowledge that expansion, in some form, is a focus for most businesses. At Votre Mot we are about empowerment, empowering you to navigate you way through what hopefully leads to measurable success. 

A large part of our VM Branch Check Ups encompasses getting to know you and yours so we can be of maximum service and benefit to you.  Our SVPR Assessment is especially beneficial to you dreams and efforts of expanding your offering. 

Taking a closer look at your internal operations involves identifying Strengths and Vulnerabilities that every – we said EVERY – SME will have. Within this closer look involves a casual evaluation on your existing performance in the following areas: Marketing, Finance, Manufacturing, the Organization.,

Working our way from the inside out, Your Potential and Risks are often determined and mediated by all things external working their way in. At the base of your potential will be your customers’ needs and interests. The risks involve unfavorable items thrust upon your development and profits, in addition to the probability that these items will greet you face to face.

We bring all this valued knowledge together to maximize your professional communications. At Votre Mot it is imperative that in our quest to provide you with unique brand messaging, your written communications support, reflect, and market the quality of your brands offering.

Let our VM Brand Check Ups maximize your 2012 communications outlook!

** 2011-2012 by Votre Mot Professional Communications. All right reserved. No part of this document, blog, and corresponding communications may be reproduced or transmitted in any form or by any means electronic, mechanical, photocopying, recording, or otherwise, without prior written permission of Votre Mot Professional Communications. Any redistribution or reproduction of part or all of the contents in any form is prohibited by the following: see U.S. Copyright Office. Infringement will be pursued and is punishable within a United States court of law.