Factor 5: Location, Location, Location?
Yet another item that can make or break your success. Location can be so important that a businesses with a lower quality offering may find more success nestled in a great spot (to be determined by offering and customer base, of course), while the entity with premier products and services misses out on the rewards and the opportunity to grow and succeed.
Just because a place may be “available for lease” doesn’t make it an automatic . . . GO!. That prime property or premier location may be just grand but – will it work for you and yours?? It must also be addressed that the issue of location no longer includes United States postal service recognized real estate.
Tell us about your E-Local? What is your market positioning (have you positioned your offering?) and what is your E-Presence?? While we explore this issue in greater detail for our final and number 7 reasons businesses often face failure, this is a significant realization.
At Votre Mot we know your location online may in many ways hold greater significance than your physical location. After all, so many lucrative establishments have found their best location to be .com, .org, and .biz U.S.A.!!!
Factor 6: Don’t expand without a Plan
Although we touched on the issue of expansion in our first factor Bigger Than Reality Can See, we acknowledge that expansion, in some form, is a focus for most businesses. At Votre Mot we are about empowerment, empowering you to navigate you way through what hopefully leads to measurable success.
A large part of our VM Branch Check Ups encompasses getting to know you and yours so we can be of maximum service and benefit to you. Our SVPR Assessment is especially beneficial to you dreams and efforts of expanding your offering.
Taking a closer look at your internal operations involves identifying Strengths and Vulnerabilities that every – we said EVERY – SME will have. Within this closer look involves a casual evaluation on your existing performance in the following areas: Marketing, Finance, Manufacturing, the Organization.,
Working our way from the inside out, Your Potential and Risks are often determined and mediated by all things external working their way in. At the base of your potential will be your customers’ needs and interests. The risks involve unfavorable items thrust upon your development and profits, in addition to the probability that these items will greet you face to face.
We bring all this valued knowledge together to maximize your professional communications. At Votre Mot it is imperative that in our quest to provide you with unique brand messaging, your written communications support, reflect, and market the quality of your brands offering.
Let our VM Brand Check Ups maximize your 2012 communications outlook!
** 2011-2012 by Votre Mot Professional Communications. All right reserved. No part of this document, blog, and corresponding communications may be reproduced or transmitted in any form or by any means electronic, mechanical, photocopying, recording, or otherwise, without prior written permission of Votre Mot Professional Communications. Any redistribution or reproduction of part or all of the contents in any form is prohibited by the following: see U.S. Copyright Office. Infringement will be pursued and is punishable within a United States court of law.
** 2011-2012 by Votre Mot Professional Communications. All right reserved. No part of this document, blog, and corresponding communications may be reproduced or transmitted in any form or by any means electronic, mechanical, photocopying, recording, or otherwise, without prior written permission of Votre Mot Professional Communications. Any redistribution or reproduction of part or all of the contents in any form is prohibited by the following: see U.S. Copyright Office. Infringement will be pursued and is punishable within a United States court of law.
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