One of our current projects involves revamping the menu of a
family owned restaurant. Revamping and rebranding can be a challenging
process. It is one that demands strategy, planning, and preparation for the
unknown and unanticipated
When working with our clients, context is important. We want our clients to understand, connect
with, and feel comfortable embodying any insight or strategy put forth by a VM
Professional.
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| * courtesy mandaconnection.org |
Take Wendys for example.
Last fall we began to notice that something was . . well . . . maybe a little different about
Wendy. They didn’t just seek to change the menu, they understood that their
rebrand had to touch every aspect of their revered restaurant chain Building
asthetics to customer service, the taste of their food to their present ad
campaign.
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| * courtesy underconsideration.com |
Did you know the brand has had almost 50 different slogans since 1970
– they certainly have no fear of change! Revamping all of these components
are designed to paint a picture to us - the consumer - on how the chain plans to
service us today and beyond.
Here are a few not so familiar changes we can expect from this familiar
brand:
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| * courtesy burgerbusiness.com |
- Remodeled stores to include digital menu board (how awesome!), fireplaces, and WiFi Access
- Mobile Nutrition smart phone app
- New Employee Uniforms
We certainly wish them success but we’re even more excited
to support our client in revamping their menu and branding their business. Stay Empowered ~
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