Happy Holiday Marketing!!

It's November!! Face it folks - the holdiays are here, and were technically hear before we could even think about saying "Trick or Treat".  Did you think you saw Christimas a little earlier this year with many of your big box retailers?  No, you weren't imagining things. Yes, in the next few years Christmas WILL literally begin in July! 

Each year it becomes harder and harder for small business to compete. At Votre Mot, a problem for you is a concern for us. Larger brands  are competing amongst themselves and this push to catch earlier and earlier sales might just be having the opposite affect these money makers were expecting.  "The problem has grown to a point that over-hyped holiday mania is pissing off consumers and driving them away from some of the most promotional big brands" states Carol Tice a Forbes.com contributor.  With any challenge there are opportunities, and we see an opportunity for you. 

The holiday season is truly a gift to small business. Why is that? This is an opportunity to engage your consumers that are - stereotypically - at their highest levels of motivation to consume and engage. Maybe you can also take advantage of a reality that many consumers are a bit turned away by the big box brand early holiday enthusiasm, quite possible these consumers may look to patronize your offering. 

We are excited to take this month of thanks to support you in marketing your small-medium enterprises this holiday season.  So it's time to strategize! What is your strategy?? If you haven't quite developed your strategy for partnering with the holidays to further your products or services - we are here to take this journey right along with you.  

Each week throughout the month of November we'll be giving your FREE (ha!ha!) tips on how to maximize your seasonal activities. Stay tuned . . . .

• holiday marketing campaigns

• small business Saturday

• turning picky, seasonal shoppers into brand loyalists

• engaging & utilizing the community around you